David Kelly is the Founder and Architect of BobTrak. A long-tenured thought leader and solution architect in the Incentive Compensation Management space, he founded BobTrak because he saw that there was an unfulfilled need for an off-the-shelf system to manage the Book of Business function for carriers and large broker-dealers. Having had to spec out dozens of custom Book of Business solutions during his time implementing incentive comp software, he found the patterns that would allow an application to be built that would fill this missing functionality. BobTrak is the result of that.